Beauty Industry

Victorinox Announces New Winter Fragrances

Snow Flower and Snow Power expand the FiFi Award-winning product line.

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By: Jamie Matusow

Editor-in-Chief

Victorinox has announced two recently launched, limited-edition fragrances as part of the existing Victorinox Swiss Unlimited collection: Snow Flower, a new women’s fragrance and Snow Power, a new men’s fragrance.

Victorinox Swiss Unlimited fragrances are formulated to capture the feeling of crisp winter mornings in Switzerland, encapsulating the freshness found in the country’s snowcapped mountains, majestic glaciers, flowering meadows and glistening lakes. The Victorinox Swiss Unlimited Snow Flower and Snow Power fragrances expresses winter’s most wonderful moments, the company says, while offering textured packaging, a twist on/off-system to prevent cap loss and an attached carbineer for carrying ease.

The scent of Snow Flower unites freezing white snow with a warm nose of orris, vanilla and woods. Snow Power unites vetiver and cedarwood likened to the scent of fresh wood crackling in the fireplace.

“We’re very proud that our original Victorinox Swiss Unlimited men’s fragrance was recently awarded the 2010 FiFi Technological Breakthrough of the Year Award in the Packaging Technology & Delivery Systems category,” says Rick Taggart, Victorinox Swiss Army president. “With this success, we’re excited to expand the Victorinox Swiss Unlimited family to include Snow Flower and Snow Power.”

Victorinox Swiss Unlimited Snow Flower and Snow Power was made available September 1, 2010, exclusively at Bloomingdales for $55 MSRP, each in a 30ml/1oz size. For more information on Victorinox fragrances, visit www.swissarmy.com/fragrance.

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